Why External and Internal Links are Important for SEO
To have a powerful SEO process for your website, you’ll need to understand the distinctions between an internal link and an external link, and how they can enhance your SEO tactics.
Using suitable internal and external links on your site will ultimately boost search visibility and the position of your website. In this article, we cover:
- The difference between internal and external links
- Benefits of internal links
- Benefits of external links
Understanding more about link structure from this article can help your pages appear higher in the rankings.
Internal Links vs. External Links
Internal links are hyperlinks on one page of your site that direct the reader to an additional page on your website, whereas an external link is a hyperlink that directs the reader to a page on a separate respectable website.
External links may appear illogical — after all, you don’t want customers clicking on links that direct them away from your website.
However, connecting to reliable information (from authority sites, not spam sites) enables you to seem to be an authority and can help Google understand what your content is about for SEO goals.
It’s essential to know that other sites for various companies can provide external links to your website in their content as well. For example, if you post a blog page with valuable content, another business may link to that URL page as a reference for their blog.
This is referred to as a backlink.
These two styles of links to your site are essential, as they increase your rankings in search engine results.
What are the Benefits of Internal Links?
Internal links enable a reader to stay engaged with your website longer. Overall, they deliver a positive user experience. This may inspire them to become a customer or follower.
They improve the superiority of your pages and general site. Internal links are frequently used as a call to action.
For example, they might prompt a reader to read or discover more about a subject by clicking on the internal link.
Your website’s visibility and rank on a search engine can be enhanced by introducing internal links. The anchor text — the text of the hyperlink — should be precise and descriptive keywords that will enable search engine bots to “crawl,” or understand, your page better.
Internal links will help a bot find additional pages on your site, too. A page that is straightforward to navigate — for users and search engine bots — will correctly index.
This signifies that the page will be added to a search engine’s group of web pages so that your site can be seen.
What are the Benefits of External Links?
The quality and amount of the external links that you use are important. Adding reliable and enlightening website links of high quality to your pages will help increase the credibility of your website, whereas adding poor-quality, spammy links will damage your website.
Linking to outside websites will not hurt your page rank as long as the relevant content you’re linking to comes from authoritative sites.
An external link is more beneficial if it relates to popular and appropriate pages that are favourably ranked and similar to the niche on your web page.
Helpful external links will also help increase your website’s superiority by supplying a reader with references.
When you link to another site, that site will know that you’re linking to them. Then, they might return the favour by linking to your site in their content.
External links are a fantastic way to reach out, make contacts in the niche you are interested in, and get your name and articles out there.
This type of external link is an excellent source of free traffic for your business and is a vital element of Google’s search engine algorithm.
NoFollow and DoFollow Links
The phrase no-follow link means just that, while it carries referral traffic to your webpage, it carries little to no value for search engines.
This routine technique is used for high authority sites that usually have a lot of external links on their site. However, do not use a nofollow link for internal links.
Whereas, do-follow links point a search engine to follow the link and the associated site, creating “link juice.”
Link juice is a phrase that refers to the authority a page has based on the number of links pointing to it both external links and internal links.
To find out more about DoFollow & NoFollow links read our interesting article Which are best DoFollow or Nofollow links.
Managing and Optimizing Your Links
Google Search Console has a link report for external links and internal links. You can view the top pages that link to your website.
The internal links report displays the total number of links each page contains within your website.
Link Management to Improve Your SEO
There are a lot of elements that need to be evaluated when search engines like Google have the control in choosing ranking factors.
Internal and external links are an essential piece of a powerful SEO strategy and help amplify SEO ranking authority.
It may take time to grasp the link-building optimization technique, but the effort will be worth it. You will increase traffic to your site and boost your website’s rank on the search engine’s results page.