Should you still be buying backlinks?
Buying backlinks is a factor that you will always encounter when starting your SEO journey. There is much talk regarding this notion. Sometimes, you will hear it’s a dreadful concept that will ruin your brand. Others will say it’s an excellent idea that you should concentrate on completely.
What’s the truth?
There’s a midway point which is the best option. It’s plausible to involve careful valuable link buying while still focusing on your company as a whole.
Formally, Google only approves of websites to form “natural” link building. This is to stop businesses from buying low-quality links in volume. Google routinely monitors the quality of the links you have. However, the reality is that everyone purchases links sometimes — it’s imperative when trying to get your business noticed.
How can you dodge Google’s detection and get punished? How can you still operate your businesses outreach while you do it?
What’s the Difference Between Paid Link Building and Natural Link Building?
There are two basic kinds of link building. That may sound manageable, but the methods can still be complicated. Read on to find out how you can approach building links accurately.
What is Natural Link Building?
Natural link building is when firms offer backlinks for your site without any examination on your part. For example, imagine someone’s writing a piece about coffee. They may link to Starbucks because it’s a company they recognise. This is natural link building.
This is the sort of link building that Google requires you to do. If you produce and are posting high-quality content, you’ll get your brand out there. Then, others are more inclined to link readily to your company.
What’s the problem with natural link building? Essentially, a natural backlink structure rarely happens if you’re not already well-established. Particularly when you’re first developing your company, you may want to invest in purchased link building.
What is Purchased Link Building?
Paid link building is when you pay a company to install your link in the content on their website. Some bloggers will compose quality content for you and attribute it to your website. But, many companies write the content themselves with a link, then present it to a blogger for a fee.
Is paid link building something Google discourages businesses from doing? Well, yes and no. It’s technically against Google’s Terms (TOS), the reality is that Google does not like it when you try and trick the SEO algorithm. So what’s a clever way to work around this?
High-quality articles and content. Google can’t distinguish between a purchased backlink and a natural backlink, as long as the content is of a high standard.
It’s normal to buy links to a certain extent. If you’re just beginning as a business, you may find this method not only helpful but essential. It can kick-start your SEO rank, even if it’s merely a few backlinks.
Why Should You Be Buying Backlinks?
Many businesses buy backlinks, and for excellent reasons. 3 points have made the method particularly enticing:
Saving Time
Starting from new in the online business is both unpredictable and tiresome. As such, many firms obtain links through payment because it saves time.
Considering link building is only part of constructing a prosperous internet presence, many company owners cannot wait for it to occur naturally. Buying links can give you a boost past other companies who are just expecting natural link building to happen.
A link building plan also takes a certain amount of time. It may consume your time and energy away from duties like composing content, perfecting your products, or growing your social media presence. So in the long run it will save costs.
Built-In Audience
Procuring links on an established website signifies you have a built-in audience. So, more people are seeing your content and more traffic are clicking through to find out more.
Not only does this cause Google to reciprocate your work with a higher ranking, but It also helps your business more directly. If your backlinks are used on the appropriate sites, you could receive a real part of their visitors.
A Variety of Options
There are now, many more opportunities for purchasing links. You can always get the ideal choice for your budget, the size of your business, and your perfect audience.
Obtaining links isn’t about purchasing from a spammy, bogus blog or buying through black hat domains. It’s a strategy that offers bloggers payment to produce worthy article content that promotes your business and website.
The Do’s and Don’ts of Buying Backlinks
As we know buying backlinks can be a tricky process so we have produced the best rules to follow. They can help you dodge pitfalls and make the greatest use of your purchased links and save you money.
DO:
- Getting links on trustworthy and related websites. Do a manual search to check the website you are buying from.
- Contact your content producer directly so they know what you require.
- Ensure all your written articles and blog pieces are of a high standard and related to the subject matter. Owners can reject guest posts if they are of an average standard.
- Display on sites whose readers mix with your own. Stick to the same niche or part of a broader subject.
DON’T:
- Never focus on quantity above quality. This will affect your domain authority and your rankings if you buy lots of toxic links.
- Post comments on blog pages etc asking about links
- Instinctively trust a company’s worth, do your own research and check your resources.
- Use backlinks as your sole method for SEO. It is only part of marketing schemes.
How much should I spend on Link Building?
Campaigns will not survive without building links. But what would you recognise as a reasonable sale when it comes to the pricing of link building? Well, there isn’t a candid response to this one. So we will define several areas to devise the best price point for links.
We know many companies overcharge for links which is why we created back2links to help all businesses get quality links at affordable prices. Backlinks do not have to cost the earth and but finding good links is time-consuming and sometimes confusing. BacktoLinks is helping with this service to assist your search for relevant links.
Back2links takes out all the legwork, just browse the links and contact the owners. It really is that simple. Each website is checked and verified by us so you do not need to worry about any shady links appearing.
